Oberoi Realty Launches Ultra-Luxury Residential Project “Three Sixty North” in Gurugram

Key Metrics:

What Happened ?

Key Details

Project Highlights:

• Launch of Three Sixty North, Oberoi Realty’s first luxury residential project in NCR.
• Located on Golf Course Extension Road, Sector 58, Gurugram.
• Total development area spans 14.8 acres.
• Master plan includes:
  • Seven residential towers
  • Landscaped gardens
  • Luxury clubhouse
  • High-street retail boulevard
  • Cafés and lifestyle spaces
• Phase 1 offers:
  • 3 BHK + Studio
  • 4 BHK + Studio
  • Duplex residences
  • Penthouses
• Saleable apartment sizes range from approximately 5,500 sq. ft. to over 13,000 sq. ft.
• Prices begin from ₹18 crore onwards, excluding taxes.

Strategic Significance:

• Marks Oberoi Realty’s entry into the NCR residential market.
• Expands the company’s geographical footprint beyond Mumbai.
• Targets India’s premium and ultra-luxury housing segment.
• Strengthens the long-term development pipeline in one of Gurugram’s most sought-after residential corridors.
• Enhances brand presence in North India’s high-end real estate market.

Lifestyle Features:

• Club Three Sixty North wellness and recreational facilities.
• Indoor and outdoor fitness spaces.
• Landscaped open areas.
• Curated retail boulevard.
• Cafés and social spaces integrated within the township.
• Privacy-focused low-density luxury living environment.

Note:

• The company has not disclosed the total project investment, expected revenue, Gross Development Value (GDV), project completion timeline, or booking value.

Risk Analysis

Summary:

• Although the launch strengthens Oberoi Realty’s expansion strategy, commercial success will depend on luxury housing demand, customer bookings, regulatory approvals and project execution.

Key Risks:

• Total investment and project economics have not been disclosed.
• Luxury housing demand could fluctuate with macroeconomic conditions.
• Revenue realization depends on customer bookings and sales velocity.
• Construction execution and approvals may affect timelines.
• Profitability will depend on pricing, absorption rates and execution efficiency.

Worst Case:

• If luxury housing demand weakens or project execution faces delays, sales momentum and expected returns could be impacted.

Risk Level: Medium

Company Commentary

• The launch marks Oberoi Realty’s strategic entry into the NCR luxury residential market.
• Management believes Three Sixty North reflects its long-term vision of creating landmark luxury developments across India’s leading cities.
• The project has been designed to offer expansive homes, privacy, premium amenities and an elevated lifestyle experience.
• The company expects the development to attract entrepreneurs, business leaders, global Indians and discerning luxury homebuyers.