LT Foods Onboards Chef Ranveer Brar; Launches DAAWAT Delight Campaign

What Happened ?

LT Foods Limited announced the onboarding of celebrated chef, author, and television personality, Chef Ranveer Brar, as brand ambassador for its flagship brand DAAWAT®. Marking the beginning of this association, the company has launched a new campaign featuring the Chef, for its latest offering, DAAWAT® Delight Basmati. The campaign, conceptualized by BBDO India, showcases DAAWAT® Delight’s Superior Flavour Absorption proposition and is being rolled out across television, digital, and social media platforms.

key details

• Onboarding of Chef Ranveer Brar as brand ambassador for DAAWAT®.
• Launch of new campaign for DAAWAT® Delight Basmati.
• Campaign tagline: “Har Dish Ko Banaye Very Very Nice”.
• Proposition: Superior Flavour Absorption Technology.
• Campaign conceptualized by BBDO India.
• Rollout across television, digital, and social media platforms.
• DAAWAT® Delight available across Q-Commerce, Modern Trade, and General Trade.
• LT Foods consolidated revenue of ~₹11,023 crore as of FY26.
• Global presence in 85+ countries.

Note:

• The new brand film brings alive the warmth of everyday dining through Chef Ranveer Brar’s signature style of storytelling. Set in a restaurant, the film uses an engaging narrative twist to shift the spotlight to the often-overlooked hero of the meal – Rice – celebrating its role in elevating the flavor of every dish.

Risk Analysis

Summary:

• While the brand campaign strengthens DAAWAT’s market positioning, risks include execution of marketing initiatives and competitive intensity.

Key Risks:

• Effectiveness of marketing campaign in driving brand recall and sales.
• Competition from other premium basmati brands.
• Changing consumer preferences.
• Raw material price volatility.
• Execution of distribution and availability across channels.

Worst Case:

• The campaign may not achieve desired brand recall or market share gains in a competitive category.

Risk Level: Low to Medium

Company Commentary

Management highlighted that:

• Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd.: “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence.”
• “At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®’s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation.”
• “Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
• Celebrity Chef Ranveer Brar: “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines.”
• “That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”