Real Estate Development / Project Launch
Bombay Realty Launches THREE ICC in Dadar with ₹6,500 Cr Revenue Potential
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BSE
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Bombay Realty (part of Bombay Dyeing) has launched THREE ICC, a premium residential tower in Dadar, Mumbai, with an estimated revenue potential of ₹6,500 crore, expanding its flagship Island City Center project
PRICE-SENSITIVE TRIGGER
Event: Launch of Ultra-Luxury Residential Project
Type: Real Estate Development / Project Launch
Impact: Positive
Immediate Effect: Enhances project pipeline and strengthens revenue visibility in the luxury residential segment
Key Metrics:
- Estimated Revenue Potential: ₹6,500 crore
- Starting Price: ₹5.75 crore onwards
- Unit Configuration: 3, 4, 4.5 & 5 BHK residences
- Size Range: ~1,283 sq. ft. to ~2,994 sq. ft.+
Highlight:
- Large-ticket luxury project in prime South Mumbai micro-market
What Happened ?
Bombay Realty has launched THREE ICC, a new ultra-luxury residential tower within its flagship Island City Center (ICC) project in Dadar, Mumbai.
This launch builds upon the success of One ICC and Two ICC, further expanding its premium residential portfolio
key highlights
Project Overview:
- Launch of third luxury tower in ICC ecosystem
- Located in Dadar – central Mumbai
- Positioned as ultra-premium residential offering
Location Advantage:
- Strategic connectivity to:
- Lower Parel
- BKC
- South Mumbai
- Located in a key central micro-market
- Benefits from infrastructure-led urban growth
Product Positioning:
- Focus on:
- Spacious layouts
- Premium lifestyle ecosystem
- Integrated development
- Includes:
- Landscaped greens
- Wellness & recreation amenities
- Gated secure community
Strategic Importance:
- Strengthens Bombay Realty’s luxury positioning
- Expands ICC as a landmark integrated township
- Targets high-end homebuyers and investors
- Reinforces monetization of existing land bank
Management Commentary:
- Rising demand for:
- Central locations
- Integrated living ecosystems
- Shift from “home” → “lifestyle + infrastructure”
- Focus on long-term value creation
Note:
Revenue potential is indicative and subject to sales velocity and market conditions
Risk Analysis
Key Risks
- Sales realization depends on luxury housing demand
- High ticket size may limit buyer base
- Execution timeline risk
- Interest rate sensitivity (affects real estate demand)
- Mumbai real estate cyclicality
Worst Case Scenario
- Slow sales absorption leading to delayed revenue realization
Risk Level: Medium
Company Commentary
- Project reflects evolving luxury housing demand
- Designed for space, connectivity, and ecosystem living
- Continuation of ICC’s integrated development vision
- Focus on long-term premium real estate value
Official Exchange Filing: Bombay Dyeing and Manufacturing Company Limited